There were a lot of considerations to take into account ahead of production: delivery in multiple aspect ratios, cut-downs, social media implementations, captioning (and so on).
So we approached the design and animation in a way that gave us flexibility in terms of composition and timing, allowing efficient conversion across formats and implementations.
Our favourite projects are when we can work closely with our clients. Shillington put a lot of trust in us to lead this one and loved the result.
That's the best feeling.