Cochrane

The film follows an expectant mother searching for information during pregnancy, creating a connection between research, healthcare professionals, and the people ultimately affected by healthcare decisions. As the story progresses, viewers move through the systems, evidence, and expertise that support those decisions behind the scenes.

Cartel led the project from concept development through to final delivery, including scripting, storyboarding, illustration, art direction, animation, and sound design.

The visual language expanded on Cochrane's existing brand palette and introduced a cast of internationally representative characters. Illustration and motion were used to translate complex ideas into clear visual sequences, helping audiences understand how evidence moves from research environments into clinical practice and patient care.

By following a single healthcare journey, the film shows how evidence moves from research into real-world care. The project brought together strategy, illustration, motion, and narrative design to communicate a subject that is often difficult to visualise.