Brand Video

Care

Did you know modern detergents are a technological marvel? We didn’t either—until we heard Malcolm Gladwell’s fascinating deep dive into the science of laundry. Thanks to major advances over the last decade, today’s detergents work just as effectively at temperatures as low as 15°C. And since heating water consumes a lot of energy, washing cold can lead to big savings.

Chances are, you haven’t thought about your detergent in a while and we wanted to change that with this self-initiated PSA.

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Motion design animated advertising campaign for milka
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animated adverts on child abuse and neglect
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