Animated Campaign

Milka

Milka challenged production norms with this provocative campaign. The concept was to bring together four pairs of people with a shared interest, but from two different generations. The topics ranged from dance, music, food and sports.

We chose a collage style for the art direction and animation to keep the content both approachable and educational, making sure viewers could understand the concepts and stay engaged.

Young woman looking in awe in an motion design campaign featuring purple colours and collage style character design

Animated gramophone in a retro-styled room, part of Milka's collage-style generational campaign highlighting shared interests across ages.

Animated architectural scene showing dynamic motion, blending collage and modern animation styles to capture generational transitions for Milka's campaign.

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Historical café animated scene with individuals from different generations, using collage and mixed media to bring out generational perspectives in Milka’s campaign.

At the core of this idea was an honest interaction between each pairing of generations. An unscripted exchange.

We were brought on to accentuate their stories at key moments in the film through animation. To highlight the generational difference between the pairs, two different art directions were chosen. The older generation's flashbacks would be shown in a photo collage style and the younger generation with a more modern, illustrative look.

Animation of a ballet dancer on stage in an ornate theater, part of Milka's generational storytelling campaign, blending collage and classic art styles.

Animation story board showcasing various motion driven collage style characters for Milka story telling by Cartel motion design agency in Hamburg

Young girl with curly hair in a meditative pose, part of Milka's generational storytelling animation with a calming video effect.

Close up shot of collage style ballet shoes from animated motion design amination for an animated campaign for Milka by Cartel Hamburg

Illustrated scene of a classic house with two chefs standing out front, representing generational passion for food in Milka’s animated campaign.

Because these exchanges were unscripted, we had no idea what we were going to animate until the edits had been approved. This meant sticking to a tight schedule and efficient workflow, with all 4 films being produced in parallel. We also worked directly with Milka and the agency through the whole process to keep things on track.

We are absolutely thrilled to have been involved in creating something special here!

Animated scene of children playing soccer in a lush field under a bright sky, symbolizing generational play for Milka's animated campaign.

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Motion design animated advertising campaign for milka

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