Daniela joined CARTEL as co-owner in 2023, bringing over a decade of experience across animation, directing, and design.

Her background includes a degree in design and a postgraduate qualification in brand strategy, which allows her to work across both the thinking and the making of a project. She moves between concept, design, and production, keeping work aligned as it develops and ensuring it holds up in execution. She often works at the intersection of creative and structure, helping shape ideas early while staying involved through delivery.

This is particularly useful on projects that need to function across multiple platforms or evolve over time. Her approach is collaborative, creating space for teams to contribute while maintaining direction and momentum. Her work has been widely published, and she has served as a judge on international award platforms.

Roald has been animating and directing since 2011, with experience spanning a wide range of commercial and narrative projects.

He leads animation across both 2D and 3D, allowing projects to move between styles and formats without slowing down production. He shapes the narrative early on, which keeps decisions aligned as the work develops and avoids unnecessary revisions later. This becomes especially useful on projects with multiple stakeholders or evolving briefs, where direction can easily drift.

His approach is hands-on throughout, staying close to the work to ensure consistency across scenes, styles, and final outputs. He is often brought in when a project needs both creative direction and steady delivery, particularly where the work needs to scale or adapt across different platforms.